Exchange Schedule

The Exchange features nearly 40 hours of education and over hundreds of exhibitors in the Expo Hall. To search for specific events or session types, please utilize the advanced search option by clicking on the Advanced Search tab with a search-glass image below. Build a personal conference schedule by utilizing the My Sessions tab located to the right of the Advanced Search tab. To view a full summary of scheduled events, utilize the dropdown box that reads summary view and select full view. Also available in the upper right hand corner of the schedule is the ability to export and print information. To view daily schedules, select the conference dates highlighted below in red text.

Opening Workshop: Crisis Communication-Define, Design and Drive Your Outcome

  • Room: Convention Center - Four Seasons Ballroom
Sunday, March 25, 2018: 7:00 AM - 9:15 AM
CEU Credits: 0.2


Opening Workshop
Lani Jordan
Lani Jordan Strategic Communication


Crisis Communication: Define, Design and Drive Your Outcome

You are no stranger to the risk; you have seen the repercussions businesses, organizations and individuals experience when communication falls short in a crisis situation. The 2018 Opening Workshop is your chance to dive deeper into the main components of a solid crisis communication plan for your company or operation. Crisis communications expert Lani Jordan – a highly-rated two-time GEAPS Exchange presenter – will lead workshop participants through an interactive, hands-on session that includes message development, communicating with critical audiences including employees and the media, and social media strategies. This workshop is an advanced session. To get the most out of the content, please view Jordan’s 2017 webinar on Crisis Communication, a review of her 2017 Exchange education session. To view the 2017 presentation, visit


Sponsored by

Agtegra, Alimak Hek Inc, Agri-Business Insurance Services, Bühler Inc, Cargill Inc, CHS, Cumi America, MKC, PMI Nebraska LLC, Schlagel Inc, Tapco Inc, Todd & Sargent Inc, VAA LLC, Viterra